AGENDA

Register today and don’t miss out on an action-packed conference, full of inspiring workshops, a diverse array of exhibitors and great networking opportunities.

Breakfast Sponsored by:

8:00 – 9:00

REGISTRATION / BREAKFAST / EXHIBITOR SHOWCASE

Image

9:00 – 10:30

OPENING SESSION / KEYNOTE ADDRESS

Roger Brooks
Town/City Destination Marketing Specialist

One of the industry's foremost authorities on tourism, branding, marketing and community development, Roger Brooks has helped nearly 2,000 towns/cities across 45 states develop their downtowns and become visitor destinations. His inspiring advice has helped communities around the world generate more tourism revenues, business success and resident pride alike.

10:30 – 11:30

SESSION 1 WORKSHOPS

Image

Downtown Destinations

Dive into more specific details from our keynote speaker—one of the nation's experts on downtown revitalization—and learn how to drive tourism revenues for your downtown.

Roger Brooks
Town/City Destination Marketing Specialist

Image

Repeat Visitors

Find some new inspiration for getting old customers to return to your hotel, attraction, museum or restaurant. Packed with actionable ideas for increasing visitor loyalty, particularly during off-peak times.

Pieter Roos
Executive Director,
Mark Twain House & Museum

Stephen C. White
President, Mystic Seaport

Amanda Arling
General Manager,
The Whaler’s Inn

Image

Free Advertising

Are you taking maximum advantage of all the ways CTvisit.com can help you attract more visitors? Make sure you are…with the help of these advanced tips/techniques for maximizing your presence on CTvisit.com.

Rob Damroth
Connecticut Office of Tourism

Jean Hebert
Connecticut Office of Tourism

Image

Digital Marketing 201

This is not about your grandfather's banner ad! Digital marketing is so much more these days. Get the latest insights from digital marketing experts on how to maximize SEM, programmatic buying, retargeting, GPS-tracking technologies and more.

John Thomas
Moderator,
Media Storm

Image

Luncheon Sponsored by:

Foxwoods Mohegan Sun

12:00 – 1:30

LUNCHEON / TOURISM AWARDS / SCHOLARSHIP WINNERS

1:30 – 2:00

DESSERT / EXHIBITOR SHOWCASE

2:00 – 3:00

SESSION 2 WORKSHOPS

Image

The Place for Business

Attract more meetings, conferences and event bookings to your property with useful tips from a panel of experts, including event planning specialists from industry leaders.

Heather Huebner
Manager, Corporate Events, Hartford Steam Boiler Inspection & Insurance Co.

Becky Matlack Regional Account Manager, Cvent

Shana Hurkala Managing Director, Wings Unlimited

Image

Social Media Landscape

Social media is about so much more than Facebook these days—Twitter, LinkedIn, Instagram, Snapchat, Pinterest, just to name a few. Get the latest insights into which channels to use to reach who, for what—and how often.

Edgardo Rossetti, Moderator, Adams & Knight

Image

Group Tours Today

Today, "group" tours appeal to a much broader array of travelers for a much more diverse array of reasons. Learn about the latest trends in both domestic and international group tours—and how you can get on their itinerary.

Peter J. Pantuso President, CEO, American Bus Association

Image

From Gen Z to Boomers

Want to attract younger visitors? Affluent retirees? Multi-generational families? Get the latest insights on what types of travel experiences appeal to each generation—and how best to package and promote your offering for different kinds of travelers.

Jan Louise Jone Ph.D.
Instructor, Hospitality & Tourism, University of New Haven

Emily Truxel
Senior Business Development Manager, Expedia

3:00 – 4:00

SESSION 3 WORKSHOPS

Image

Close to Home, Far from Boring

Many industry partners have emphasized how important our own state residents are to their success. This workshop is packed with actionable ideas for how to inspire more Connecticut residents to visit you more often.

Melissa Nardiello
Marketing & Design Manager
New Britain Museum of American Art

Leslie Budny
Marketing Director, Warner Theatre

Image

Let's Party

Marketing yourself doesn’t need to be limited to only flyers, online and social. Put yourself and your brand/organization out there with fun and interactive events, engaging activities, or lively entertainment that take you from “okay” to “OKURRRRRR.” Meet-ups, festivals, performances, pop-ups, activations and more will discussed.

Aaron Wartner
President, BuzzEngine

Jacques Lamarre
Director of Client Services, BuzzEngine

Image

What's Your Story

Find out why everyone is talking about storytelling these days—and how you can shape your own story and use content marketing to amplify the number of people who are inspired by it.

Image

Partner Networking Event

Want to create more exciting itineraries for your travelers, but need ideas from other partners on what to package? Participate in this highly interactive "speed-dating" exercise to meet other partners who can help you put together inspiring suggestions that make more people want to visit you!

4:15 – 5:00

NETWORKING RECEPTION/EXHIBITOR SHOWCASE