Register today and don’t miss out on an action-packed conference, full of inspiring workshops, a diverse array of exhibitors and great networking opportunities.
9:00 – 10:30
OPENING SESSION / KEYNOTE ADDRESS
Town/City Destination Marketing Specialist
One of the industry's foremost authorities on tourism, branding, marketing and community development, Roger Brooks has helped nearly 2,000 towns/cities across 45 states develop their downtowns and become visitor destinations. His inspiring advice has helped communities around the world generate more tourism revenues, business success and resident pride alike.
10:45 – 11:45
SESSION 1 WORKSHOPS
The Place for Business
Attract more meetings, conferences and event bookings to your property with useful tips from a panel of experts, including event planning specialists from industry leaders.
Are you taking maximum advantage of all the ways CTvisit.com can help you attract more visitors? Make sure you are…with the help of these advanced tips/techniques for maximizing your presence on CTvisit.com.
Digital Marketing 201
This is not about your grandfather's banner ad! Digital marketing is so much more these days. Get the latest insights from digital marketing experts on how to maximize SEM, programmatic buying, retargeting, GPS-tracking technologies and more.
12:00 – 1:15
LUNCHEON / TOURISM AWARDS
Governor Ned Lamont will address the general session during lunch. Then the Connecticut Tourism Awards for Volunteer(s) of the Year, Rising Star, Partners of the Year, Leader of the Year, and Legacy Leader will be presented.
1:15 – 1:45
DESSERT / EXHIBITOR SHOWCASE
1:45 – 2:45
SESSION 2 WORKSHOPS
Find some new inspiration for getting old customers to return to your hotel, attraction, museum or restaurant. Packed with actionable ideas for increasing visitor loyalty, particularly during off-peak times.
Social Media Landscape
Social media is about so much more than Facebook these days—Twitter, LinkedIn, Instagram, Snapchat, Pinterest, just to name a few. Get the latest insights into which channels to use to reach who, for what—and how often.
Group Tours Today
Today, "group" tours appeal to a much broader array of travelers for a much more diverse array of reasons. Learn about the latest trends in both domestic and international group tours—and how you can get on their itinerary.
From Gen Z to Boomers
Want to attract younger visitors? Affluent retirees? Multi-generational families? Bleisure audience? Get the latest insights on what types of travel experiences appeal to each generation—and how best to package and promote your offering for different kinds of travelers.
3:00 – 4:00
SESSION 3 WORKSHOPS
Close to Home, Far from Boring
Many industry partners have emphasized how important our own state residents are to their success. This workshop is packed with actionable ideas for how to inspire more Connecticut residents to visit you more often.
Marketing yourself doesn’t need to be limited to only flyers, online and social. Put yourself and your brand/organization out there with fun and interactive events, engaging activities, or lively entertainment that take you from “okay” to “OKURRRRRR.” Meet-ups, festivals, performances, pop-ups, activations and more will discussed.
Partner Networking Event
Want to create more exciting itineraries for your travelers, but need ideas from other partners on what to package? Participate in this highly interactive "speed-dating" exercise to meet other partners who can help you put together inspiring suggestions that make more people want to visit you!
Be sure to bring business cards and expect to meet at least 10 people in the industry.