Erica Tannen

Founder, The E-List

Erica Tannen

Founder, The E-List

BIOGRAPHY

After 25 years of owning and buying for specialty retail companies, I launched the-e-list, a weekly newsletter about the best of the CT Shoreline.

Since 2008, I’ve been shouting out the small businesses between New Haven and New London. Who makes a stunning floral arrangement? Where’s the best wine selection? What’s the go-to salon? We announce the sales and events that matter, the must-have items of the season, and tell you where to eat and what to do this weekend. Our online community of (mainly) Shoreline women goes offline for our signature events like our annual Insane Insidewalk Sale and our Girls’ Nights Out.

When I’m not scouring the Shoreline for the Next Big Thing (which, according to my husband, isn’t often), I’m sending #OOTD pix to my daughter in college, practicing yoga, carrying on my love/hate relationship with my adorable but bratty pup, Bruno, volunteering at my favorite museum, the Florence Griswold, reading like a fiend, watching costume dramas or anything with subtitles, and oh, yes, I LOVE to entertain. I moved from Boston to Lyme 17 years ago and made myself a very big life in a very small town.

I have an eye for style, a strong opinion, and a knack for knowing what’s coming next. My friends think I’m a blabbermouth. I like to think that I’m a champion of all things local and the-e-list is a happy place. I’m married to a lovely guy who puts up with all this nonsense, mainly by spending as much time as possible on his bike. He’s an extreme athlete masquerading as a nerdy doctor. Oh, and our only daughter? Well, I think she somehow managed to get the best of both of us.

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