Heather began her career in the event business while in elementary school. She was the organizer of neighborhood parades which, of course, were her idea. Days later, she would invite the neighbors to her backyard to watch 8 mm movies of the parade on a sheet hung from the house. The problem – she forgot to tell her mother about the ‘event’. She learned early on the value of communication.
With more than 30 years of experience in meeting and event planning, Heather has planned, managed and executed hundreds of events in the U.S. ranging from high-end client events, business meetings and insurance trade shows, to her company’s 150th anniversary in 2016 as well as entertaining at The Masters and Ryder Cup. Over the years, she has developed an extensive network of event professionals throughout the country who share her vision in creating specific events. Collaborating with event professionals inspires her. Always willing to help the hospitality industry, she conducts post-event meetings with vendors to offer professional, constructive feedback as she truly believes this helps them both offer a better product for customers.