As President & CEO of H2R Market Research, a firm specializing in travel and leisure research, Jerry has more than 30 years of experience in the field of Consumer Insights and Marketing Research. Although his expertise spans several industries, he is particularly skilled in the field of travel and leisure research where he works with more than 150 destination marketing organizations, state travel offices and leisure attractions.
Jerry has had the privilege of working with best-in-class brands such as Coca Cola North America, Herschend Family Entertainment (e.g. Dollywood, Stone Mountain Park, Newport Aquarium, etc.), the Connecticut Office of Travel and Tourism and dozens of other state travel offices and CVBs.
He is a former recipient of the TTRA’s J. Desmond Slattery Professional Marketing Award, chairs the Marketing Outlook Forum’s (MOF) advertising committee and has authored the industry’s Outlook on the Attraction Industry white paper for the past decade.